My Renovation Depot — Email & SMS Campaign Deck

4
Email Campaigns

2
SMS Messages

6
Total Touchpoints

3
Audience Segments

Campaign Overview

Full breakdown of all email and SMS assets for My Renovation Depot

Email 1

Cold Email: Cabinet Distributors

Targets cabinet distributors with liquidation pricing on complete kitchen sets, wall cabinets, drawer bases, and shaker cabinets. Savings up to 60% off retail.

Email 2

Cold Email: Yardi Construction List

Targets property managers and construction contacts with kitchen cabinets, appliances, vanities, and faucets. Highlights multi-unit renovations, apartment turns, and maintenance projects.

Email 3

Lead Nurture #1

Introduces new leads to the full product range including mirrors, vanity lights, and sink vanities. Up to 80% off with urgency-driven "While Supplies Last" messaging.

Email 4

Lead Nurture #2

Browse-focused email featuring kitchen faucets, vinyl flooring, door knobs, and the Frigidaire appliance package. Category navigation for Kitchen, Bathroom, Lighting, and Plumbing.

SMS 1

SMS Lead Nurture: Welcome

Initial welcome text with the kitchen cabinet under $600 hook. Asks about their project and invites them to browse products.

SMS 2

SMS Lead Nurture: Follow-Up

Follow-up with specific savings ($1,421.35 retail vs $568.54 liquidation). Reinforces whole-home renovation angle and custom quote offer.

1

Email Campaign

Cold Email: Cabinet Distributors

Email

Target Audience

Cabinet Distributors

Type

Cold Outreach

Key Offer

Complete cabinets for less than $600

Discount

Up to 90% off, 60% on featured items

Featured Products

Complete Kitchen Cabinet Set: $568.54 Wall Cabinet PVC White 12"x30": $57.95 Kitchen 3 Drawer Base 15": $110.95 CSB36 PVC White Shaker: $162.95

2

Email Campaign

Cold Email: Yardi Construction List

Email

Target Audience

Yardi Construction / Property Managers

Type

Cold Outreach

Key Offer

Complete kitchen cabinets for under $600

Discount

Up to 80% off

Featured Products

Complete Frigidaire Appliance Package: $1,695 Floating Single Sink Vanity 30"x21": $99 Bathroom Faucet 3-Hole: $22.91

Use Cases Highlighted

Apartment Turns Maintenance Projects Multifamily Renovations Property Upgrades Rental Properties Construction Projects

3

Email Campaign

Lead Nurture #1

Email

Target Audience

Warm Leads / Existing Contacts

Type

Lead Nurture (Sequence #1)

Key Offer

Complete kitchen for less than $600

Discount

Up to 80% off

Featured Products

Mirror 35.5"x48": $29.95 (Save 80%) Vanity Light 2 Light: $12.95 (Save 73%) Sink Vanity 30"x21": $99 (Save 75%)

Key Value Props

Deep Discounts Fast Shipping Quality You Can Trust

4

Email Campaign

Lead Nurture #2

Email

Target Audience

Warm Leads / Existing Contacts

Type

Lead Nurture (Sequence #2)

Key Offer

Complete kitchen cabinets under $500

Discount

Up to 90% off, limited inventory

Featured Products

Kitchen Faucet Pull-Down Brushed Nickel: $39.95 Vinyl Floor Plank 6"x36": $0.45/sqft Door Knob Round Privacy Brushed Nickel: $5.95 Complete Frigidaire Appliance Package: $1,695

Product Categories

Kitchen Cabinets Bathroom Essentials Lighting & Mirrors Plumbing & More

1

SMS Lead Nurture

SMS #1: Welcome Message

SMS

My Renovation Depot

Hi {{contact.first_name}}, thanks for reaching out to My Renovation Depot! A team member will contact you shortly. Did you know you can get a whole kitchen of White Shaker cabinets for under $600? 🏠 We also carry surfaces, faucets, lighting, fans & more. Tell us about your project and what you need, and we'll put together a custom quote for you! Or, in the meantime, browse our products: myrenovationdepot.com

Delivered

Trigger

New lead / form submission

Purpose

Welcome + set expectations

CTA

Tell us about your project / Browse products

Hook

Whole kitchen for under $600

2

SMS Lead Nurture

SMS #2: Follow-Up

SMS

My Renovation Depot

Hi {{contact.first_name}}, still planning your next renovation? Here's a price worth checking out 👀 A full kitchen of White Shaker cabinets that retails for $1,421.35 is just $568.54 at My Renovation Depot's liquidation price. That's over $850 in savings! From kitchens and bathrooms to bedrooms and living rooms, we have products for your entire renovation. If you haven't already, tell us about your renovation project and we'll put together a custom quote for you! Browse our products: myrenovationdepot.com

Delivered

Trigger

Follow-up (delayed after SMS #1)

Purpose

Re-engage with specific savings

CTA

Tell us about your project / Browse products

Key Stat

$1,421.35 retail → $568.54 (Save $852.81)